Beauty Bakerie is a cosmetics brand built on playfulness, inclusivity, and strong ethics—it offers clean, vegan, gluten-free beauty products that still pack performance and personality. For this project, the goal was to capture that whimsical, high-quality essence online while also making shopping smooth, trustworthy, and engaging.

I designed a site experience that blends bold visuals, fun flavor (you can see it in names, product displays, textures) with clear product categories—lips, eyes, face, skin care—as well as best sellers, bundles, “new in” drops. I made sure ingredient info, cruelty-free and vegan badges, community stories (mission, values, giving) all had prominent places, so customers feel aligned and confident in what they’re buying. The checkout flows, product variant selectors, and navigation were refined to reduce friction and encourage exploration (i.e. make it easy to discover something new, not just find what you came for).

The result feels vibrant and authentic. Beauty Bakerie’s site now doesn’t just look beautiful—it lives the brand. Users see the story, feel the ethical promise, browse creatively, and check out without friction. It builds trust, supports repeat purchases (because the brand comes across honest and expressive), and turns casual browsers into part of the community.