Flourist is more than a flour mill—it’s a brand built on freshness, transparency, and community. They wanted their online shop to capture that same feeling customers get when walking into their bakery: warm, authentic, and easy to explore.

I restructured their ecommerce store so that every step feels simple and inviting, whether you’re buying fresh flour, discovering a new grain, or signing up for a class. Alongside the shopping experience, I made sure their story came through—how the flour is milled, where the grains come from, and why their farmers matter.

The end result is a website that doesn’t just sell products, it builds trust and connection. Customers can now shop with ease while feeling part of Flourist’s mission, which makes the brand stand out in a crowded online space.