Simon is a leading company managing iconic commercial properties, retail destinations, and lifestyle centers across the U.S. Their reputation depends on projecting trust, scale, and elegance to prospective partners, tenants, and consumers.

In this project, I transformed Simon’s digital presence to reflect both their legacy and forward momentum. The redesign emphasized clean, organized navigation of their portfolio (malls, outlets, retail centers), clear property pages, and a visual hierarchy that speaks to both buyers and tenants. I integrated storytelling around each property—location strengths, experience zones, tenant mix—while ensuring calls to action are obvious (leasing, visits, contact).

The outcome is a site where every user (tenant, shopper, investor) can immediately understand Simon’s scope, property offerings, and value. The design feels authoritative but welcoming, with polished visuals, intuitive filtering, and seamless transitions. Simon now presents a coherent, premium online face that aligns with their physical assets and ambitions.